In Brief
Challenge
The sales team was manually researching hundreds of inbound leads each month, pulling company data, checking funding history, and scoring fit by hand. Coverage was inconsistent and the best leads were often contacted days too late.
Solution
Arty's lead intelligence agent was configured with Nordic's portfolio fit criteria: company stage, sector focus, founding team signals, and recent funding activity. It enriches every inbound lead automatically and surfaces the highest-scoring ones for immediate outreach.
Approach
Arty's lead intelligence agent was connected to Nordic's CRM and inbound lead sources. The scoring model was configured around Nordic's ideal portfolio company profile. Within four days the first qualified leads were being surfaced automatically.
Outcomes
3x
Pipeline conversion rate increase
3x
Faster average response to high-scoring leads
4 days
Time to first qualified lead
Client
Anders Lindqvist
Head of sales operations, Nordic Growth Capital
"We were leaving qualified leads on the table every week because our team couldn't research fast enough. Arty solved that entirely. Our pipeline quality has improved more than any other change we've made this year."
From prospect list to qualified pipeline
Nordic Growth Capital receives over 400 inbound leads per month across founder outreach, events, and referrals. With a small deal team, manually triaging that volume meant the most promising founders were often contacted days after their initial outreach.
Speed matters in venture. A delayed response to the right founder costs a deal. The team knew the process was broken but had no scalable way to fix it.
In the three months since deployment, Nordic's deal team has tripled their pipeline conversion rate without any increase in team size. Average response time to high-scoring leads has dropped from 3.2 days to under 4 hours.
The fund is now using a second Arty agent to monitor portfolio company signals — tracking hiring activity, product launches, and press coverage across their 34 portfolio companies.
